December 2, 2009
Today, the Federal Trade Commission opened new areas of a “virtual mall” with content that will help kids learn to protect their privacy, spot frauds and scams, and avoid identity theft. The FTC Web site, www.ftc.gov/YouAreHere, introduces key consumer and business concepts and helps youngsters understand their role in the marketplace. The FTC is the nation’s consumer protection agency.
“YouAreHere presents practical lessons about money and business in a fun and familiar setting,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection. “The new content takes kids behind the scenes to raise their awareness of advertising and marketing, pricing and competition, fraud and identity theft.
At the FTC’s online mall, visitors play games, watch short animated films, and interact with customers and store owners. They can design and print advertisements for a shoe store, investigate suspicious claims in ads and sales pitches, learn to identify the catches behind bogus modeling schemes and vacation offers, and guess the retail prices of various candies based on their supply, demand, and production costs.