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October 5, 2010

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Snapshot of U.S. Television Usage: What We Watch… and How

Source: nielsenwire

With the new TV season upon us, Nielsen has provided a look at what, and how, we watch TV in the U.S. Throughout 2009-2010, television viewing continued to fragment and adapt to new technologies such as digital video recorders and high-definition television.

Fast Facts
There are 115.9 million homes in the U.S. with at least one TV – up roughly 1 million homes from the previous TV season.

Viewing averages
• The average American watches 35:34 (hours/minutes) of TV per week
• Kids aged 2-11 watch 25:48 (hours/minutes) of live TV per week
• Adults over 65 watch 48:54 (hours/minutes) of TV per week

Read more or download the fact sheet.