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February 2, 2012

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Database Trial: Mintel Oxygen Academic

Mintel Oxygen Academic includes more than 600 yearly reports covering UK, Europe, US and International consumer markets in the CPG/FMCG, financial services, media, retail, leisure and industrial space with primary consumer research key trends, behaviour and attitudes with daily updates on the hottest issues affecting key consumer markets and the economy.

To Access Mintel Oxygen Academic, click here. You will be auto signed into your account as Mintel. Click on the "I Agree" to the standard academic terms and conditions.

Users must then create a profile (using their university email) the first time they login (takes 10 seconds, click "Create Profile"). The website has many features/benefits that work closely with the profile along with providing vital usage stats to Universities. During the trial period, you are not able to download any information from the website.

Please review this resource for usefulness for your research, teaching purposes, and classroom assignments, ease of navigation, and overlap with other library resources in this area and send your comments to Kendra St. Aubin, by March 2. We need feedback from faculty and students on the usefulness of this resource for the programs in the Ricciardi College of Business. Thank you for your responses.