Marketing Macro-Environment

Market macro-environment analysis

Analyzing the economic macro environment by  identifying trends in gross domestic product (GDP), employment, spending, monetary & fiscal policy, inflation, and more


  • Competitors/Culture (Morals, beliefs, values)
  •  Demographics (characteristics of the human population)   age, gender, and geographic location
  • Social/cultural trends (how people act and buy things) - customer values, risk tolerance, or buying behaviors)
  •  Technological advances - trends in usage, security, and innovation
  • Economic situation - recession, currency value, and disposable income
  • Political/legal - local legislation, policies, and licensing regulations

Databases and Newspapers