Skip to Main Content
Maxwell Library home

Maxwell Library | Bridgewater State University

Today's Hours: 

   All Library Hours
  • FIND
    • Articles
    • Books/eBooks
    • Course Reserves
    • Databases
    • Journal Finder
    • Newspapers
    • Videos/Films
    • Interlibrary Loan
    • Study Rooms
    • University Archives
    • Virtual Commons (Digital Repository)
    • More ...
  • COLLECTIONS
    • Educational Resources Center
    • Archives & Special Collections
    • Virtual Commons (Digital Repository)
    • Leisure Reading
  • RESEARCH & ASSIGNMENTS
    • Ask A Librarian
    • Citing Sources
    • Course Reserves
    • Educational Resources Center
    • Interlibrary Loan
    • MaxGuides (Subject Resource Guides)
    • Research Consultation
    • University Archives
    • Virtual Commons (Digital Repository)
    • More ...
  • SERVICES
    • Access Off Campus
    • Accessibility Resources
    • Ask A Librarian
    • Borrow/Renew Items
    • Class Instruction
    • Equipment & Technology
    • Course Reserves
    • Interlibrary Loan
    • Library Forms
    • Library Digital Services
    • Max Video Streaming
    • Print & Scan
    • Request Course/Subject Guides
    • Request Items for Purchase
    • Subscriptions
    • Study Rooms
    • More ...
  • ABOUT US
    • FAQs
    • Hours & Events
    • Liaisons
    • Library Maps
    • Library Staff
    • Newsletters
    • Policies
    • More ...
  • MY ACCOUNT
  • ASK US 
Admin Login
  1. Maxwell Library
  2. MaxGuides
  3. GUIDES
  4. MGMT 420 Marketing Research - Ferris-Costa Fall 2020
  5. Bookmark

MGMT 420 Marketing Research - Ferris-Costa Fall 2020: Bookmark

  • Home
  • Evaluating Websites
  • Identifying Fake News Sources
  • What is Plagiarism?
  • Bookmark

Management

Business / Operations / Marketing

American Marketing Association Logo

Find….Read….Analyze….Edit….Done!

~ All through the Maxwell Library  ~

 
Star_img Primary Sources eformat via library catalog
  • The AMA Handbook of Business Documents: Guidelines & Sample Documents That Make Business Writing Easy
  • Inside PepsiCo e-video via library catalog
  • Intelligent Fashion Forecasting Systems: Models and Applications
  • Transforming Through Processes:  Leading Voices on BPM, People and Technology
  • The World's First Rooftop Farm: Mohamed Hage
Star_img E-Source Materials 

     find these at https://library.bridgew.edu/find/books

  • 50 Business Classics: Your Shortcut to the Most Important Ideas on Innovation, Management/Strategy
  • Better Business Decisions from Data: Statistical Analysis for Professional Success
  • Everything I Know About Marketing I Learned from Google
  • The Four Intelligences of the Business Mind: How to Rewire Your Brain & Your Business for Success
  • Hidden Rules of Successful Negotiation & Communication
  • Managing the Public's Trust in Non-Profit Organizations
  • mHealth:  Transforming Healthcare
  • Organizational Psychology for Managers
  • Sales Hunting: How to Develop New Territories & Major Accounts in Half the Time Using Trust as Your Weapon
  • Sales Negotiations in Professional Service Firms: a Study on Agenda Setting and Issue Management
  • Understanding the Myth of High Growth Firms: The Theory of the Greater Fool

For Non-Native English Speakers:

Search in the Library Catalog

Guides to Professional English Series:
  • Email and Commercial Correspondence
  •  Meetings, Negotiations, and Socializing
  •  Presentations, Demos, and Training Sessions
  •  Telephone and Helpdesk Skills

Management Online Journals

 Access via library website  →  FIND  →  Journals by Title

 

  • Academy of Management Journal
  • Advancing Women in Leadership Journal
  • American Banker
  • American Economic Review
  • Baylor Business Review
  • Business Ethics Quarterly:  The Journal of the Society for Business Ethics
  • Business History
  • Harvard Business Review
  • Journal of Historical Research in Marketing
  • Journal of Management Research
  • Journal of Small Business Management
  • MIT Sloan Management Review
  • Nonprofit Management and Leadership
  • Organization Science
  • Public Relations Tactics
  • Review of Business

Find scholarly databases & e-sources in these MaxGuides:

https://library.bridgew.edu/guides

➢ Management Science

➢ Business Law and Ethics

➢ Entrepreneurship  

➢ Company & Industry Sources

➢ Accounting and Finance

➢ Marketing

  • << Previous: What is Plagiarism?
  • Last Updated: Apr 7, 2025 3:55 PM
  • URL: https://library.bridgew.edu/MGMT420Fall2020
  • Print Page
Report a problem.
Subjects: Business / Management
Tags: business, marketing
Maxwell Library
Bridgewater State University
10 Shaw Road
Bridgewater MA 02325

Phone: Call us at 508.531.1392
Text: Send a text message to 508.425.4096
Email: answers@bridgew.libanswers.com

Feedback/Comments

Privacy Policy

Website Accessibility

© Bridgewater State University. All Rights Reserved

Follow us on Facebook Follow us on Twitter Follow us on Instagram